CHICAGO, October 29, 2025 – Axonet is pleased to announce the appointment of Gaurang “G-Man” Maniar as VP of Retail & Partnerships. In this role and as a member of Axonet’s leadership team, G-Man will lead efforts to help Axonet’s retail partners maximize the performance of their on-site ad inventory through the Axonet Retail Media Network (RMN), while collaborating with partners to expand activation opportunities across new channels. With extensive experience spanning convenience, grocery, alcoholic beverage, and specialty retail sectors, G-Man brings a proven ability to build powerful retail brands and drive measurable business growth. His expertise will be instrumental as Axonet continues to scale its network and strengthen partnerships across the convenience retail space.
With more than 25 years of experience driving growth and innovation across the retail industry, G-Man brings deep expertise in brand strategy, customer engagement, and retail transformation. Most recently serving as Head of Marketing at The Wills Group, he led the reinvention of the Dash In and Splash In brands, earning global recognition for Dash In as a top Foodvenience Store and launching the award-winning Dash In Rewards loyalty program. Prior to that, G-Man spent nearly a decade as Senior Director of Marketing at Total Wine & More, where his leadership helped scale the company from approximately $800 million to over $5 billion in revenue while expanding its e-commerce and mobile presence.
“As a Retail Media Network, it is critical that we at Axonet stay in lockstep with our retail partners,” said Patrick Raycroft, CEO & Cofounder of Axonet. “We’re thrilled to have G-Man on the team to take this mission forward. His experience in retail and digital transformation coupled with his passion for the convenience industry make him the perfect fit for the Axonet team.”
ABOUT AXONET
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests.
MEDIA CONTACT:
Patrick Raycroft
Co-founder & CEO
info@axonet.io
axonet.io