CHICAGO, August 25, 2025 – Axonet is pleased to announce the appointment of Meg Kovach as Director of Retail Media Sales. In this role, Kovach will lead our efforts to connect advertisers with Axonet’s rapidly expanding C-store Retail Media Network, delivering measurable outcomes for our partners. With her deep expertise in retail media and proven track record in building brand and retailer collaboration, Kovach will be instrumental in supporting Axonet’s rapid growth and driving continued measurable outcomes for our CPG partners.
Meg brings extensive expertise in digital advertising sales and retail media strategy. Most recently, she led advertising sales at Mars United Commerce, where she shaped positioning, messaging, and ad product recommendations for 7-Eleven’s Gulp Media Network (GMN) and managed advertising sales for Kroger Precision Marketing (KPM) – driving agency holding company annual commitments and building strong relationships with CPG and agency leadership.
At Axonet, she will be instrumental in keeping CPG partners ahead of the curve, spotlighting the latest innovations within the Axonet Retail Media Network, from new retailer partnerships and emerging shopper touchpoints to evolving capabilities that help brands drive measurable growth.
“We are thrilled to welcome Meg to the Axonet team,” said Patrick Raycroft, Co-founder & CEO. “Her demonstrated success leading data-driven media sales strategies for CPG advertisers at Mars with Gulp Media and at Kroger Precision Marketing, combined with her vast knowledge of retail media, will be critical to our success as we continue to grow and deliver unparalleled value to advertisers optimizing their strategies in the C-store space.”
ABOUT AXONET
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests.
MEDIA CONTACT:
Patrick Raycroft
Co-founder & CEO
info@axonet.flywheelstaging.com
www.axonet.flywheelstaging.com