The ask
A national adult beverage brand wanted incremental volume across its full portfolio — in a category where the media has to clear compliance before it can do anything else.
Objectives
- Drive incremental sales and units across the full brand portfolio.
- Reach a compliant, verified audience at national scale.
- Convert current shoppers while acquiring new ones.
What ran
- Rebate offer messaging built to motivate both trial and repeat purchase.
- Offsite display with nationwide audience targeting, run to category rules.
Results
$5.53
iROAS
+3.5%
incremental sales lift
+3%
incremental transaction lift
On a rebate-funded campaign the number that matters is what came back per dollar. Display did double duty — converting existing shoppers and acquiring new ones — and returned $5.53 on every dollar of media, in the category where compliant reach is hardest to buy.