About
We Empower Retailers and CPGs
Axonet was created to benefit both C-stores and the CPGs they sell, as well as non-endemic brands. As a W. Capra company, we’ve leveraged our 20+ years of experience in the convenience and energy retailing vertical to create the first and only aggregated first-party shopper data and media platform. This network will connect convenience retailers and CPGs to create better consumer experiences and drive loyalty for both.
Specializing in connecting CPGs
We connect first-party shopper data and consumer touchpoints from C-store retailers, empowering them with new revenue and brands with an effective, measurable marketing channel.
The value of first-party shopper data
The economics of convenience retailing are at an inflection point. C-stores are challenged to react to evolving energy demands, increased competition from other retail verticals, rising costs, compressed margins, and more. To continue competing, C-store retailers must find a way to monetize their strongest assets: first-party shopper data and consumer touchpoints.
How Axonet Rises to the Challenge of Monetizing Data
Due to changes in data privacy regulations and platform changes, CPGs find it more difficult to access, analyze, and use their consumer data and reach consumers. Although grocery, big box, dollar stores, and third-party delivery companies are monetizing first-party shopper data and touchpoints with supplier brands, C-store retailers have been left behind.
At Axonet, we’re focused on solving these problems by facilitating C-store and CPG first-party shopper data collaboration and helping CPGs connect to consumer touchpoints.
Technology
The Axonet platform provides a consistent, reliable window into C-store shopper activity and consumer touchpoints.
Aggregation
A large portion of C-stores are owned by single-store operators. This fragmentation makes it difficult for CPGs to efficiently engage in their retail media. Axonet consolidates C-store data into one network, providing the scale CPGs and retailers need.
Experience
Axonet is built and operated by a team with more than 20 years of experience in convenience and energy retailing, plus advertising and media. We know the business, technology, programs, and operations of C-stores, as well as the opportunities to open the industry to better advertising.
Partnership
We focus our time on what we do best: data, integrations, and programs. We also supplement our expertise with best-in-class solution providers in the retail media and data productization landscape.
Our Values—Experienced, Consultative, Exceptional
Our dedicated group of technology consultants, innovators, and retail experts have one thing in common: the desire to be continuously challenged and to be the best they can be every day. Each member of the Axonet team shares the same core values.
Client Focused
We always go the extra mile for our clients and consider them an extension of our team.
Always Improving
We strive for continuous improvement—for ourselves, for our products, and for the customer experience.
Technology Enabled
We work with leading-edge cloud computing resources to deliver solutions that are intuitive, user-friendly, and meet the highest levels of security and regulatory compliance.
Leadership
Kevin Struthers
Chief Product Officer and Co-Founder
Patrick Raycroft
CEO and Co-Founder
Josh Mathers
COO
Timothy Radway
CFO
Mike Streams
Strategic Advisor
Matt Beale
Strategic Advisor
Clint Cady
Strategic Advisor
How We Evolved–Our Heritage
At Axonet, we leverage decades of retailer and consulting expertise to design, build, and operate our C-store Retail Media Network. We serve a diverse group of retail and eCommerce merchants domestically and around the globe from our dual offices in Nashville and Chicago.
Axonet is a division of W. Capra Consulting Group, a professional services firm focused on identifying, integrating, and delivering technology solutions for a continually expanding list of Fortune 100+ clients. W. Capra is renowned for their strategy, sourcing, and execution, and the launch of Axonet now extends that focus to C-store and CPG shopper data and retail media.
Be a Part of Our Powerful Team
We’re growing, and we’re looking for the best team members who share our values and our passion for enhancing the connection between convenience retailers and their supplier brands. Below are our available positions for both Axonet and W. Capra Consulting Group.