Resources

The Case for Retail Media in C-Stores: The Retailer Perspective

The Case for Retail Media in C-Stores: The Retailer Perspective

With the introduction of Retail Media, unit and overall retail economics are changing. Retailers lacking a retail media offering will see trade investments fall without an opportunity to recover the funds via digital transformation objectives like retail media monetization and loyalty program modernization.

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Retail Economics Are Changing – Are You?

Retail Economics Are Changing – Are You?

Insiders estimate that retail media will be worth more than $106 billion by 2027 in the U.S. But this growth isn’t coming from “new” money. Advertisers are redirecting funds from traditional publishers to retail media. For C-stores, the opportunity with retail media is significant.

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Why Aggregated Retail Media Needs Data Clean Rooms

Why Aggregated Retail Media Needs Data Clean Rooms

Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy and security concerns still sit atop the minds of executives. That’s where data clean rooms come in.

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The Power of Aggregation in Retail Media Networks

The Power of Aggregation in Retail Media Networks

In the world of Retail Media, many CPG brands are tasked with planting and harvesting their marketing investments across numerous retailers by hand, requiring unique campaigns for every retailer. With the number of grocery and convenience stores in the US alone, this task is very inefficient. Enter aggregated Retail Media Networks.

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