Resources
Axonet and Inmar Intelligence Partner to Deliver Digital Incentive Network into Convenience Stores
Axonet announces a partnership with Inmar Intelligence, a leading data and technology company, to bring online Allure, Axonet’s C-store national offer network, to complement Axonet’s Retail Media Network.
Building Strong Data Foundations for C-Store Retail Media
A winning retail media network starts with solid data foundations. For convenience retailers, this means gathering data that can help retailers achieve relevance and reach: two key assets for retail media. Here’s what you need to consider to build a killer data foundation for retail media.
The Case for Retail Media in C-Stores: The Retailer Perspective
With the introduction of Retail Media, unit and overall retail economics are changing. Retailers lacking a retail media offering will see trade investments fall without an opportunity to recover the funds via digital transformation objectives like retail media monetization and loyalty program modernization.
Building a Retail Media Partner Ecosystem: An interview with Kevin Struthers, Co-founder & CPO
Axonet was built with a “best-of-breed” partner approach to ensure its ecosystem offers the most secure, flexible, and high-quality technology in the retail media space to the C-store industry. Hear from Co-founder & CPO of Axonet, Kevin Struthers, on how we took this approach.
Axonet and Qsic Announce New Partnership to Elevate In-store Customer Experiences for C-Stores
This strategic partnership offers C-store retailers access to Qsic’s AI Audio Platform creating a new channel of on-site ads in the Axonet C-store Retail Media Network.
Retail Economics Are Changing – Are You?
Insiders estimate that retail media will be worth more than $106 billion by 2027 in the U.S. But this growth isn’t coming from “new” money. Advertisers are redirecting funds from traditional publishers to retail media. For C-stores, the opportunity with retail media is significant.
Why Aggregated Retail Media Needs Data Clean Rooms
Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy and security concerns still sit atop the minds of executives. That’s where data clean rooms come in.
The Power of Aggregation in Retail Media Networks
In the world of Retail Media, many CPG brands are tasked with planting and harvesting their marketing investments across numerous retailers by hand, requiring unique campaigns for every retailer. With the number of grocery and convenience stores in the US alone, this task is very inefficient. Enter aggregated Retail Media Networks.
Zitcha and Axonet announce new partnership to enhance C-store Shopper Engagement and Experiences
A new partnership between Zitcha and Axonet offers those in CPG a new channel to connect with previously unreachable convenience store shopper audiences.
Axonet Partners with Industry Leading Data Clean Room Habu
Axonet and Habu have entered a strategic partnership that will give CPG brands access to C-store shopper/basket insights and audiences while protecting the data and allowing for data enrichment/collaboration.