CHICAGO – April 22, 2025 – Following the announcement in November 2024 that EG America would be joining the Axonet network, EG America (EGA) officially launched its Retail Media Network (RMN) assets in March and is now actively executing campaigns with its brand partners.
EG America’s RMN capabilities – powered by the Axonet RMN – allow its brand partners to reach its shoppers throughout the buying journey and measure and optimize media spend. From generating brand awareness on offsite properties to driving conversions in-store through digital signage and the company’s SmartRewards loyalty program, EG America is already helping early adopter brands drive meaningful sales lift and grow category share through targeted media solutions.
“Combining Axonet’s cutting-edge technology with our vast network of stores and loyal SmartRewards members, creates a game-changing platform for CPG brands to connect with our guests at impactful moments during their buying experience,” said Whitney Johnson, SVP of Marketing at EG America. “We’re excited about the forward-thinking offers and brand partnerships this collaboration is already delivering and will continue to into the future.”
“EG America is one of the premier C-store operators in the country. Coupled with the SmartRewards program, their RMN assets provide brands with enhanced digital capabilities to meaningfully and profitably drive product sales and brand awareness,” said Patrick Raycroft, CEO of Axonet. “We are already seeing very positive returns for early adopting brands tapping into EGA’s new capabilities, and we are thrilled to be supporting their growth on the Axonet network.”
About EG America
With 1,500 retail locations and 18,000 team members across the U.S., EG America is one of the fastest-growing convenience store retailers in the country. As the operator of Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill stores, we are committed to becoming America’s preferred ‘one-stop’ destination by focusing on superior guest experience, high-quality grocery and fuel products, and supporting the communities in which we live and work. EG America is owned by EG Group, a UK-based fuel station and convenience store retailer with more than 50,000 team members across the UK & Ireland, Europe, Australia, and the US. For more information about EG America, visit us at eg-america.com or follow us on LinkedIn.
About Axonet
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests. Axonet is the aggregated retail media network, purpose-built for the convenience industry. To learn more about Axonet, visit our Axonet About Us page.
For more information about the partnership and upcoming initiatives, please contact:
Media Contact: Jenn Olsen | info@axonet.io
The original announcement was released on Business Wire on April 22, 2025, and can be found here.