Partnership gives brands new opportunities to deliver savings to the convenience store shopper
CHICAGO, ILLINOIS – July 24, 2024 – Today, Axonet announces a partnership with Inmar Intelligence, a leading data and technology company, to bring online Allure, Axonet’s C-store national offer network, to complement Axonet’s Retail Media Network. Allure allows Brands and Retailers alike to deliver coupons and alcohol rebates to consumers all through digital channels – increasing adoption and minimizing manual processes and fraud.
Convenience stores are a traditionally underserved market for incentive content – and through this partnership, Inmar and Axonet will unlock the ability to deliver incentives to tens of thousands of store locations, increasing consumers’ access to savings and providing brands with the ability to drive consumer behavior in the critical convenience store channel. Inmar will serve as the exclusive content provider, processor, and clearinghouse for Digital Incentives published and displayed within the Axonet Allure C-store national offer network.
“We’re excited to welcome Inmar Intelligence as a key partner in this groundbreaking initiative”, said Patrick Raycroft, CEO & Co-Founder of Axonet. “This collaboration allows us to leverage Inmar’s expertise to deliver a truly comprehensive incentive program to our network of tens of thousands of convenience stores. By providing shoppers with savings opportunities, we’re confident this program will drive customer loyalty and boost sales for both retailers and CPG brands. This partnership is a win-win for everyone involved, and we look forward to its continued success.”
Axonet’s integration with the Inmar Digital Incentives network will launch in beta in late Q3 with a full rollout thereafter to retailers on Axonet’s network.
“We’re thrilled to partner with Axonet to expand our reach into the Convenience Store channel,” said Rob Weisberg, President of MarTech Solutions at Inmar Intelligence. “This innovative partnership will provide significant savings to shoppers at up to 100,000 convenience stores nationwide, while also driving sales and fostering stronger relationships between retailers and CPGs. By leveraging our digital incentive platform, we’re making it easier than ever for customers to be rewarded for their purchases, while ensuring compliance with regulations, including those for adult beverages.”
About Inmar Intelligence
Through curiosity and the intelligent use of data and technology, we make businesses smarter to improve consumers’ lives. As a trusted partner to brands and retailers for over 40 years, we design, build and operate reliable, dynamic, personalized media and incentives solutions to create greater efficiencies and enable connections that unlock the potential of sophisticated marketplaces and help shoppers save billions.
About Axonet
Axonet improves shopper experiences and omnichannel marketing performance transparency (including off-platform, on-premise, and in-app) by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests.
Media Contact: Patrick Raycroft | info@axonet.flywheelstaging.com
The official announcement was released on July 24, 2024 and can be found here.