CHICAGO, IL – October 9, 2024 – Today, Axonet announces a strategic partnership with MediaMath by Infillion, aimed at empowering advertisers on the Axonet Retail Media Network (RMN) to effectively engage the on-the-go, impulse-driven convenience store shopper. This collaboration introduces a suite of innovative advertising channels, including:
- Programmatic Display
- Programmatic Video
- Streaming Audio
- Connected TV (CTV)
- Rich Media Mobile Ad Display
The partnership will allow Axonet to enable advertisers to activate targeted C-store shopper segments via first-party (1P) and third-party (3P) data, geographic signals, and demographic insights facilitating comprehensive cross-channel campaigns.
The integration of these advanced advertising channels, alongside Axonet’s existing capabilities in social media (Instagram, Facebook, Snapchat), in-store (digital signage, audio, in-dispenser), and CRM (email, SMS), provides advertisers with a holistic, full-funnel approach to engage C-store shoppers throughout their journey.
“We are thrilled to partner with MediaMath to extend Axonet’s reach into additional offsite channels,” said Patrick Raycroft, CEO & Co-Founder of Axonet. “MediaMath’s rich history of delivering DSP services – along with the additional capabilities of the broader Infillion family of products enables us to deliver highly effective, focused, and measurable campaigns on behalf of our advertisers.”
“As interest in retail media grows at lightning speed among advertisers, partnerships like these will accelerate the sophistication of RMNs and help establish lasting benefits for all stakeholders—especially consumers,” said Rob Emrich, Founder and Executive Chair of MediaMath parent company Infillion. “We’re very excited to help Axonet, the retail media leader in C-stores, bring deep intelligence about consumers’ shopping habits to channels like streaming video and CTV.”
About Infillion
Infillion is the only global media buying platform, combining the power of MediaMath’s industry-leading data and technology with the unrivaled performance of TrueX’s interactive video and CTV technology. Infillion works with more than 1,400 of the world’s leading agencies and brands with premium managed- and self-service cookieless media solutions that deliver guaranteed attention in an increasingly opaque media environment. Infillion is headquartered in New York City, and also owns Gimbal location-based technology, InStadium, NeXt, Analytiks.ai and Phonic. Infillion can be found online at www.infillion.com. The company is one of the most awarded tech companies in the media, marketing, and advertising industries and is one of Fast Company’s Most Innovative Companies 2024.
About Axonet
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests.
For more information, please reach out to info@axonet.io.
Media Contact:
Patrick Raycroft
CEO & Co-Founder, Axonet
info@axonet.io
www.axonet.io