CASE STUDY
Case Study: In-Store Digital Screens
The Ask: Leading candy brand looking to drive brand engagement and sales.
The Results: The in-store digital screen campaign delivered strong results, generating 2.7 million impressions from a limited 8-door activation, significantly boosting brand awareness.
With over 52K converted brand impressions, the campaign effectively drove engagement and influenced purchase decisions, achieving a 2X return on ad spend.
This initiative for the leading candy brand successfully increased market share by leveraging in-store digital screens to drive both brand engagement and sales.
Objectives
Boost Sales of Underperforming Product
Increase sales and visibility of new underperforming product at C-store locations.
Enhance Brand Engagement
Drive higher brand awareness and purchase intent through in-store digital screen promotional offer.
Campaign Overview
Campaign Message
Ran 15-second video ad on digital in-store screens at participating locations, emphasizing value and taste of product to consumers
Promotional Offer
Incentivized purchase with “Buy 2, get $1 in digital wallet” offer to drive immediate sales
Behavioral Impact
Focused on 8 store locations in Northwest Ohio for eight-week campaign window
Campaign Overview
Campaign Message
Ran 15-second video ad on digital in-store screens at participating locations, emphasizing value and taste of product to consumers
Promotional Offer
Incentivized purchase with “Buy 2, get $1 in digital wallet” offer to drive immediate sales
Behavioral Impact
Focused on 8 store locations in Northwest Ohio for eight-week campaign window
Results
Results showed strong correlation between impressions and product sales during campaign window, highlighting effectiveness of in-store digital screens in driving product purchase behavior.
2.7M
Impressions
Delivered strong reach and engagement during eight-week campaign
2.7M
Impressions
Delivered strong reach and engagement during eight-week campaign.
52K+
Converted Brand
Impressions
Campaign effectively drove interest and purchase intent for the brand overall
52K+
Converted Brand
Impressions
Campaign effectively drove interest and purchase intent for the brand overall.
2x
Return on Investment
Delivered for leading candy brand
2x
Return on Investment
Delivered for leading candy brand.