CPGs
The Power of Your Brand, Expanded
Axonet Solutions for CPGs
Axonet Activate provides CPGs with a single view for activating new C-store audiences and for measuring return on ad spend across channels. This one-stop-shop supports Offsite, On-site, and CRM ad buys – helping you manage and optimize your ad spend across omnichannel touchpoints.
Axonet Allure, National Offer Network, brings together two retailer-focused, performance-driven organizations to deliver meaningful offers at scale to C-store shoppers.
The Value of the Axonet C-Store Retail Media Network
Expand your retail media reach into convenience stores
The Axonet C-store Retail Media Network lets advertisers execute more effective and measurable campaigns in a largely untapped retail vertical: the local convenience store.
Leverage aggregation
In the past, advertisers have been challenged to execute C-store campaigns at scale due to fragmentation in C-store location ownership. Axonet resolves this problem by providing advertisers with a one-stop shop to reach shoppers across multiple convenience store brands and geographies. As a result, CPGs can more easily drive national promotions, take advantage of in-store media opportunities, and use off-site media such as social, search, and display ads.
Measure performance on advertising spend
Axonet Activate gives CPGs the ability to measure return on ad spend across Offsite, On-Premise, and On-Site channels.
Influence the impulse buy
Sixty-two percent of C-store visitors come in for same-day consumption. Previously, there was no high-quality way for a CPG to access this incredibly valuable audience. Axonet gives advertisers the ability to drive buys from these “immediate consumption” shoppers by creating better customer experiences and improving brand loyalty.
Get an experienced partner
Axonet is owned by retail technology expert W. Capra Consulting Group, an industry leader in providing forward-thinking, business-focused advisory and professional services to retailers. We are helping to connect retailers with brands nationwide, allowing brands to connect with the valuable C-store audience.