Resources
Retail Economics Are Changing – Are You?
Insiders estimate that retail media will be worth more than $106 billion by 2027 in the U.S. But this growth isn’t coming from “new” money. Advertisers are redirecting funds from traditional publishers to retail media. For C-stores, the opportunity with retail media is significant.
Why Aggregated Retail Media Needs Data Clean Rooms
Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy and security concerns still sit atop the minds of executives. That’s where data clean rooms come in.
The Power of Aggregation in Retail Media Networks
In the world of Retail Media, many CPG brands are tasked with planting and harvesting their marketing investments across numerous retailers by hand, requiring unique campaigns for every retailer. With the number of grocery and convenience stores in the US alone, this task is very inefficient. Enter aggregated Retail Media Networks.
Zitcha and Axonet announce new partnership to enhance C-store Shopper Engagement and Experiences
A new partnership between Zitcha and Axonet offers those in CPG a new channel to connect with previously unreachable convenience store shopper audiences.
Axonet Partners with Industry Leading Data Clean Room Habu
Axonet and Habu have entered a strategic partnership that will give CPG brands access to C-store shopper/basket insights and audiences while protecting the data and allowing for data enrichment/collaboration.