Resources
The Power of Aggregation in Retail Media Networks
In the world of Retail Media, many CPG brands are tasked with planting and harvesting their marketing investments across numerous retailers by hand, requiring unique campaigns for every retailer. With the number of grocery and convenience stores in the US alone, this task is very inefficient. Enter aggregated Retail Media Networks.
Zitcha and Axonet announce new partnership to enhance C-store Shopper Engagement and Experiences
A new partnership between Zitcha and Axonet offers those in CPG a new channel to connect with previously unreachable convenience store shopper audiences.
Axonet Partners with Industry Leading Data Clean Room Habu
Axonet and Habu have entered a strategic partnership that will give CPG brands access to C-store shopper/basket insights and audiences while protecting the data and allowing for data enrichment/collaboration.