Resources

EG America To Join the Axonet Retail Media Network

EG America To Join the Axonet Retail Media Network

Axonet is excited to announce its partnership with EG America to enhance the advertising landscape for C-store shoppers. Beginning in early Q1 2025, the Axonet Retail Media Network will empower advertisers to engage EG America shoppers across various touchpoints, from offsite interactions to in-store experiences.

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Building Strong Data Foundations for C-Store Retail Media

Building Strong Data Foundations for C-Store Retail Media

A winning retail media network starts with solid data foundations. For convenience retailers, this means gathering data that can help retailers achieve relevance and reach: two key assets for retail media. Here’s what you need to consider to build a killer data foundation for retail media.

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The Case for Retail Media in C-Stores: The Retailer Perspective

The Case for Retail Media in C-Stores: The Retailer Perspective

With the introduction of Retail Media, unit and overall retail economics are changing. Retailers lacking a retail media offering will see trade investments fall without an opportunity to recover the funds via digital transformation objectives like retail media monetization and loyalty program modernization.

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Retail Economics Are Changing – Are You?

Retail Economics Are Changing – Are You?

Insiders estimate that retail media will be worth more than $106 billion by 2027 in the U.S. But this growth isn’t coming from “new” money. Advertisers are redirecting funds from traditional publishers to retail media. For C-stores, the opportunity with retail media is significant.

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Why Aggregated Retail Media Needs Data Clean Rooms

Why Aggregated Retail Media Needs Data Clean Rooms

Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy and security concerns still sit atop the minds of executives. That’s where data clean rooms come in.

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