by Axonet | Feb 22, 2024 | Blog
Insiders estimate that the retail media channel will be worth more than $106 billion by 2027. This growth trajectory is not due to growth in ad spending. It’s indicative of a fundamental shift in retail economics. Advertisers are increasingly redirecting their funds...
by Axonet | Feb 21, 2024 | Blog
Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy...
by Axonet | Jan 17, 2024 | Blog
“The future of retail media is all about aggregation and endemic advertising.” – Ciaran O’Kane, ExchangeWire Introduction Can you imagine a farm today harvesting acres and acres of soybeans by hand? Me neither. Which is why the combine harvester was...
by Axonet | Jan 12, 2024 | News
Pioneering C-store Retail Media Network, Axonet, has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with Retail Media Platform Zitcha to provide a compelling offering for CPG brands and C-store...
by Axonet | Dec 14, 2023 | News
Enabling privacy-safe data collaboration and audience segmentation for C-stores & CPGs [Chicago, IL – December 14, 2023] Axonet and Habu announced today that the companies have entered a strategic partnership that will give CPG brands access to C-store...
