by Axonet | May 28, 2024 | Blog
In today’s fast-paced retail world, staying ahead isn’t just about having great products and prime locations. It’s about delivering the best customer experience, which can be challenging without the capabilities of a retail media network. At Axonet, we know that a...
by Axonet | Apr 29, 2024 | Blog
Why retail media for C-stores? The evidence is well documented by the likes of Amazon, Walmart, Best Buy, and dozens of other retailers: Retail Media is a high margin [70% average gross margin], alternative revenue stream for retailers that has changed the economics...
by Axonet | Mar 19, 2024 | Blog
When it comes to creating a new technology environment, deciding between building your own or taking the “best of breed” approach is a critical step. While there are benefits to both approaches, Axonet was developed using the latter to ensure its ecosystem offers the...
by Axonet | Feb 22, 2024 | Blog
Insiders estimate that the retail media channel will be worth more than $106 billion by 2027. This growth trajectory is not due to growth in ad spending. It’s indicative of a fundamental shift in retail economics. Advertisers are increasingly redirecting their funds...
by Axonet | Feb 21, 2024 | Blog
Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy...
by John Reiss | Jan 17, 2024 | Blog
“The future of retail media is all about aggregation and endemic advertising.” – Ciaran O’Kane, ExchangeWire Introduction Can you imagine a farm today harvesting acres and acres of soybeans by hand? Me neither. Which is why the combine harvester was...
