by Axonet | May 28, 2024 | Blog
In today’s fast-paced retail world, staying ahead isn’t just about having great products and prime locations. It’s about delivering the best customer experience, which can be challenging without the capabilities of a retail media network. At Axonet, we know that a...
by Axonet | Apr 29, 2024 | Blog
Why retail media for C-stores? The evidence is well documented by the likes of Amazon, Walmart, Best Buy, and dozens of other retailers: Retail Media is a high margin [70% average gross margin], alternative revenue stream for retailers that has changed the economics...
by Axonet | Mar 19, 2024 | Blog
When it comes to creating a new technology environment, deciding between building your own or taking the “best of breed” approach is a critical step. While there are benefits to both approaches, Axonet was developed using the latter to ensure its ecosystem offers the...
by Axonet | Feb 22, 2024 | Blog
Insiders estimate that the retail media channel will be worth more than $106 billion by 2027. This growth trajectory is not due to growth in ad spending. It’s indicative of a fundamental shift in retail economics. Advertisers are increasingly redirecting their funds...
by Axonet | Feb 21, 2024 | Blog
Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy...
by Axonet | Jan 17, 2024 | Blog
“The future of retail media is all about aggregation and endemic advertising.” – Ciaran O’Kane, ExchangeWire Introduction Can you imagine a farm today harvesting acres and acres of soybeans by hand? Me neither. Which is why the combine harvester was...
