Retail Economics Are Changing – Are You?

Retail Economics Are Changing – Are You?

Insiders estimate that the retail media channel will be worth more than $106 billion by 2027. This growth trajectory is not due to growth in ad spending. It’s indicative of a fundamental shift in retail economics. Advertisers are increasingly redirecting their funds...
Why Aggregated Retail Media Needs Data Clean Rooms

Why Aggregated Retail Media Needs Data Clean Rooms

Across industries, data collaboration strategies are a central aspect of most digital transformation initiatives. The business case for implementing these strategies continues to get stronger as incremental revenue opportunities become more evident, while data privacy...